I'm a Senior Product Designer with over ten years of experience across product, branding, and editorial design, specializing in end-to-end product design for SaaS and subscription-based platforms.

At Dogfy Diet, I grew the main conversion funnel from 2.6% to 11.2% and improved retention through new subscription, pause, and account management flows — working closely with product, engineering, and marketing teams to translate user research into measurable results.

My background in editorial design gives me a strong sense of hierarchy, storytelling, and visual craft. My product experience lets me balance user needs, business goals, and technical constraints. I believe in thoughtful systems, intentional design, and cross-functional collaboration to build products that grow sustainably.